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✅ What stood out in the article From what I gathered: The list highlights firms that specialise in HVAC/home‑services (as opposed to generic digital agencies). They emphasise services like local SEO, PPC (Google Ads), social media, video ads, review/reputation management, landing pages, etc. The article makes the case that an HVAC‑specific marketing agency is often a better fit because they understand things like seasonal demand (summer cooling/heating vs. winter service), emergency service calls, and local area targeting.  
 So if you’re in the HVAC business, these are appealing qualities to check for in a hvac advertising agency. 
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